Wasted Harvest
Second Harvest
2024 Canada Globe & Mail Young Lions Bronze > then Real Work
Our Bronze win has been feeling pretty golden ✨
Second Harvest wants to drive awareness to Canada’s devastating food waste problem, so we showed a person using trash pickers to “harvest” fresh produce—representing how nearly 60% of food produced for Canadians is wasted.
After Sophia Storti and I won Bronze at the 2024 Canadian Young Lions Competition, we were contacted by Second Harvest. They loved our ad. We’ve been lucky to partner with them to turn our original print ad concept into a campaign across the Globe & Mail, OOH, a national :30 TV PSA, and other video placements.
Wasted Harvest :30 Broadcast PSA
*No food was wasted in the production of this ad.
Behind the Scenes No food wasted
Wasted Harvest :15 Online Video Series
CREDZ:
Copywriter: Sophia Storti
Videographer: Cooper & O’Hara
RECOGNITION:
Best in Show Shortlist, 2025 Anvil Awards
2025 Gold Anvil, Print Single
2025 Silver Anvil, Video Series
2024 ACE Award, Video Series
2024 ACE Distinction, Broadcast Single
PRESS:
The Globe and Mail: Edmonton Creatives Turn a 24-Hour Idea into a National Campaign
Strategy Online: Alberta Young Lions qualifier spot picked up by Second Harvest
The Globe and Mail: The 2024 Young Lions Canadian Competition Announces the Creative Categories Shortlisted Teams