Wasted Harvest
2024 Canada Globe & Mail Young Lions > then Real Work
Second Harvest
Our Bronze win has been feeling pretty golden ✨
Second Harvest wants to drive awareness to Canada’s devastating food waste problem, so we showed a person using trash pickers to “harvest” fresh produce—representing how nearly 60% of food produced for Canadians is wasted.
After Sophia Storti and I won Bronze at the 2024 Canada Young Lions Competition, we were contacted by Second Harvest. They loved our ad. We’ve been lucky to partner with them to turn our original print ad concept into a campaign across the Globe & Mail, OOH, a national :30 TV PSA, and other video placements.
*No food was wasted in the production of this ad.
CREDZ:
Copywriter: Sophia Storti
Videographer: Cooper & O’Hara
RECOGNITION:
Shortlisted for Best in Show, 2025 Anvil Awards
2025 Gold Anvil, Print Single
2025 Silver Anvil, Video Series
2024 ACE Award, Video Series
2024 ACE Distinction, Broadcast Single
PRESS:
The Globe and Mail: Edmonton Creatives Turn a 24-Hour Idea into a National Campaign
Strategy Online: Alberta Young Lions qualifier spot picked up by Second Harvest
The Globe and Mail: The 2024 Young Lions Canadian Competition Announces the Creative Categories Shortlisted Teams